Xavier Landum, known to fans as BigXthaPlug, was born on May 12, 1998. He grew up in Dallas, Texas. Life wasn’t always smooth. His early years were shaped by struggle, street influences, and the challenges that come with growing up in tough neighborhoods.
But Xavier didn’t let that define him. He found music. More than a hobby, it became his voice. His way to speak his truth. Over time, that voice turned into a movement.
BigXthaPlug Finds His Sound
By 2020, BigXthaPlug released his first mixtape, Bacc from the Dead. The title said it all. He wasn’t here for gimmicks. He was coming back strong. It was raw, loud, and honest. That debut started the buzz. Dallas noticed. Then Texas noticed. Soon, the whole country was paying attention.
He didn’t sound like anyone else. His beats hit heavy. His bars hit harder. That’s how he stood out. That’s how he earned his spot.
“Texas” Puts Him on the Map
In 2022, he dropped the single Texas. That one changed everything. The track blended pride, power, and personality. It felt like an anthem. It wasn’t just a hit; it was a statement. The song went Gold. The RIAA certified it. That’s when BigXthaPlug officially went mainstream.
That one song opened the doors to a new level of fame. Bigger shows. Bigger checks. And more eyes on what he’d do next.
How Much Is He Worth in 2025?
Right now, estimates place BigXthaPlug’s net worth between $500,000 and $1.7 million. That’s a wide range. And it makes sense.
He’s got income coming from multiple angles. Music is still the biggest piece. But he’s also earning from shows, brand deals, merchandise, and his own label. That’s not counting what he might be making from investments we don’t even know about.
Some experts think the real number could be higher. Especially with how fast he’s growing.
The Label Move That Changed the Game
In 2023, BigXthaPlug launched his own label. He named it 600 Entertainment. That move was major. It showed he wasn’t just an artist anymore. He was building a business.
Running a label means more control. It means signing other talent. It means earning from other people’s music too. That creates a whole new revenue stream.
This step took him from being a rapper to being a music entrepreneur.
Making Money from Music
Streaming platforms are where most artists cash in today. Spotify, Apple Music, and YouTube are major players. For every million streams on Spotify, artists can earn between $3,000 to $5,000.
Many of BigXthaPlug’s tracks have crossed the million mark. That adds up fast. Songs like Texas and Mmhmm continue to bring in monthly royalties.
He also earns from album sales, licensing, and features. Every stream, every download, every play puts money in the bank.
Live Shows Are a Big Deal
Concerts are where a lot of artists really get paid. BigXthaPlug pulls in anywhere from $20,000 to $50,000 per show. It depends on the venue and the event type.
Post-pandemic, the demand for live shows has been higher than ever. Fans want that real energy. Artists love it too. It’s face-to-face. It’s loud. It’s where artists really connect.
More shows mean more exposure. And more exposure means even more fans.
Merch That Moves
BigXthaPlug is also smart about merch. His streetwear collection connects with fans in a big way. Hoodies, tees, caps — all with his branding and slogans.
Merch isn’t just clothing. It’s culture. And he understands that.
His merch drops are limited and often sell out quickly. That keeps hype high and sales strong. It also creates brand loyalty.
Brand Partnerships and Deals
Brands are watching him. He’s fresh, young, and has a strong following. That’s gold for marketing teams.
While details are often private, he’s reportedly landed endorsement deals. These deals put extra money in his pocket. But they also expand his reach.
A well-placed brand collab can bring exposure in totally new spaces. That’s a win for both sides.
Investing in the Future
BigXthaPlug isn’t only about what he earns today. He’s thinking ahead.
His record label is a long-term play. It’s designed to grow. If he signs the right artists, the label could become a major income machine.
There are also whispers of real estate investments. Nothing officially confirmed, but buying property is a common move among artists. It brings passive income and long-term value.
He’s setting himself up to win for years to come.
BigXthaPlug on the Charts
In October 2023, his single Mmhmm made it to the Billboard Hot 100. It debuted at #93. Then climbed up to #63. That’s a big deal.
Landing on the Billboard charts changes how the industry sees you. It boosts your price. It opens more doors. And it confirms your spot among the elite.
Albums like Amar and Take Care also hit hard. Critics liked them. Fans streamed them. And both projects helped grow his earnings.
The Power of Social Media
BigXthaPlug understands the digital game. He uses platforms like Instagram, TikTok, and YouTube to keep fans close.
His YouTube channel is especially strong. Some reports say it earns over $94,000 a month. That’s more than a million dollars a year. From videos alone.
Social media isn’t just for flexing. It’s a business tool. It helps him promote new music. It drives merch sales. And it helps brands see his value.
His content feels real. That’s why people keep watching.
Why Fans Relate
BigXthaPlug’s story isn’t polished. It’s not perfect. That’s what makes it powerful.
He talks about struggle. He talks about pain. But he also talks about pride. Growth. And building something real.
Fans feel that. They see someone who came from where they’re from. And made it. Without changing who he is.
His music hits because it’s honest. And his moves in business show he’s here for the long run.
Still Just Getting Started
Even with his current net worth, BigXthaPlug is still in the early chapters. He’s made his name known. But the ceiling is still high.
He’s laid the foundation. The rest is just building on it.
With music, merch, shows, and business all going strong, he’s positioned to keep rising.
His story started in Dallas. But where it goes from here? That’s up to him.