When people hear the Getty name, they instantly think of old oil money, big art collections, and one of America’s wealthiest families. But Nats Getty’s story proves that a famous last name doesn’t have to define you. Instead of sitting quietly in inherited wealth, Nats has stepped into the spotlight on his own terms, carving out an identity as an artist, designer, activist and voice for the LGBTQ+ community. Today, Nats Getty’s net worth is estimated at $30 million, a figure that reflects his family legacy but also his own efforts to build a life guided by creativity and purpose.
Early Life in the Getty World
Born as Natalia Williams, Nats grew up in Santa Monica surrounded by everything the Getty name brings—luxury, expectations and a long history of philanthropy. His mother, Ariadne Getty, is the granddaughter of J. Paul Getty, the oil magnate who once held the title of the richest man in the world. His father, Justin Williams, has kept a lower profile, but Nats and his sibling, August Getty, were raised in a world where art and social causes often mixed with family traditions and immense wealth.
Nats attended boarding school in Oxford, England, gaining a glimpse of life beyond the California bubble. While the Getty name opened doors, Nats was drawn more to art, fashion and self-expression than to boardrooms or oil pipelines.
Discovering Identity in Public
For Nats, figuring out who he really was didn’t happen behind closed doors. He came out as gay as a teenager, a brave step that brought him closer to living honestly. But his biggest turning point came in 2021 when he shared even more of himself with the world. First, he came out as non-binary and opened up about top surgery. Not long after, he clarified that he identifies as a transgender man and now uses he/him pronouns.
This openness made Nats a visible figure in the trans community and proved that self-discovery is not limited by wealth or privilege. By sharing his journey, he gave hope to countless young people who see parts of themselves in his story.
Strike Oil: Where Fashion Meets Heritage
Many heirs might hide behind the family fortune, but Nats did the opposite. He launched Strike Oil, a bold streetwear line that nods to his oil-rich roots but flips the story on its head. Strike Oil stands for gender-fluid fashion, designed for people who want to wear clothes that match who they are rather than what society expects.
The brand reflects Nats’ edgy taste and his commitment to using fashion as a tool for conversation. Limited collections often support causes like LGBTQ+ youth shelters or mental health groups. For Nats, clothes are never just clothes—they’re statements.
Art, Modeling and Film
Designing clothes is just part of his world. Nats has modeled for fashion shoots and appeared in campaigns for his brother August Getty’s couture label. He also directed and starred in the short film Smoking Solitary back in 2014, adding filmmaker to his list of creative pursuits.
Though these projects don’t compare to oil wealth financially, they show that Nats cares more about telling his own stories than living off someone else’s legacy.
Activism at the Heart
One thing that stands out about Nats is his commitment to giving back. He works closely with his mother Ariadne and brother August through the Ariadne Getty Foundation. Together, they’ve helped fund expansions for the Los Angeles LGBT Center and partnered with GLAAD to push for better representation.
When tragedy struck in 2016 with the Pulse nightclub shooting, Nats helped fund a mural in Los Angeles to honor the victims. Strike Oil has also released charity drops for movements like Black Lives Matter and food bank relief. By tying art and activism together, Nats keeps his work grounded in community impact.
Life with Gigi Gorgeous
Many people first heard of Nats Getty because of his high-profile love story with Canadian model and YouTube star Gigi Gorgeous. The two met at Paris Fashion Week in 2016 and soon became one of the internet’s favorite couples. Their engagement at a château in France and their dreamy wedding in Montecito, California, made headlines around the world.
Together, they were more than glamorous photos and red carpets. They talked openly about their IVF journey, explaining how they paused hormone therapy to create embryos and showing millions that queer families can dream of parenthood too.
In 2025, Nats and Gigi announced they were divorcing after nearly six years of marriage but made it clear there was no bad blood. They remain friends and supportive of each other’s futures, a quiet reminder that chosen family can last beyond romance.
How He Uses His Wealth
With an estimated net worth of $30 million, Nats Getty could disappear into the background. Instead, he stays busy. His wealth partly comes from his inheritance but grows with every new creative and philanthropic project. From Strike Oil sales to art installations and donations that change lives, he makes sure his fortune does more than sit in the bank.
What’s Next for Nats Getty
Nats has no plans to fade out. He’s still designing, exploring new artistic projects and teaming up with LGBTQ+ groups to push for more visibility and acceptance. Each project he touches ties back to his belief that self-expression and giving back should never be separate.
Final Words on a Life Less Ordinary
Nats Getty’s story is about more than oil money or a famous last name. It’s about carving out your own identity when the world assumes it knows who you are. It’s about using privilege for something bigger than yourself. And it’s about showing a new generation that wealth, art, love and authenticity can all exist in the same life when you choose to live it your way.
In the end, Nats Getty’s net worth is just a number. His real legacy will always be the people he’s helped and the lives he’s inspired to be louder, bolder and truer to who they really are.