The Royal Enfield Bullet 350 has received a price hike in India, with new prices ranging between ₹1.73 lakh and ₹2.15 lakh (ex-showroom). This change affects all variants of the newly updated Bullet 350 that was launched in September 2023. The increase comes without any mechanical or feature changes, which means buyers will now pay more for the same package.
Let’s take a closer look at the new prices, updated variant-wise costs, and what this means for prospective buyers.
New Variant-Wise Pricing for Bullet 350
The Royal Enfield Bullet 350 is offered in three variants — Military, Standard, and Black Gold. All variants have seen a minor but noticeable hike.
Here’s the updated price chart (ex-showroom, Delhi):
| Variant | Old Price | New Price | Price Hike |
|---|---|---|---|
| Bullet 350 Military Red/Black | ₹1,73,562 | ₹1,73,562 | No change |
| Bullet 350 Standard Maroon/Black | ₹1,97,436 | ₹2,00,234 | ₹2,798 |
| Bullet 350 Black Gold | ₹2,15,801 | ₹2,15,801 | No change |
As shown, the Standard variant sees a hike of ₹2,798, while the Military and Black Gold variants remain untouched. This is a strategic move, likely aimed at adjusting the pricing gap between trims while maintaining competitive value.
No Mechanical Changes
Despite the hike, the mechanical specifications remain the same. The Royal Enfield Bullet 350 continues to be powered by the J-series engine that it shares with the Classic 350 and Hunter 350.
Engine specs:
- 349cc, single-cylinder, air-cooled
- Power output: 20.2 bhp @ 6,100 rpm
- Torque: 27 Nm @ 4,000 rpm
- 5-speed gearbox
This engine is known for smoother refinement compared to the older UCE motor, with better throttle response and a more relaxed ride experience.
Feature Highlights Stay the Same
There are no new features added with the price increase. The bike still offers a mix of retro design with basic modern touches.
Key features:
- Halogen headlamp and tail lamp
- Analogue speedometer with digital trip meter
- Single-channel ABS (Military), Dual-channel ABS (Standard, Black Gold)
- Rear drum or disc brake depending on variant
- Electric start
The lack of feature additions makes this a simple price revision and not an upgrade.
Design and Variants Breakdown
The Bullet 350 keeps its iconic silhouette, but the trims vary in finish and minor details.
Military Variant:
- Single-channel ABS
- Rear drum brake
- Black engine casing
- Basic colour schemes
Standard Variant:
- Dual-channel ABS
- Rear disc brake
- Chrome engine casing
- Chrome-finished exhaust and headlamp bezel
Black Gold Variant:
- Premium matte black and gold finish
- Machined engine fins
- Blacked-out components with subtle gold accents
The Black Gold remains the most premium-looking trim but also the most expensive.
Competitor Comparison
Here’s how the Bullet 350 compares with rivals in the 350cc segment:
| Bike Model | Engine | Power | ABS Type | Price (Ex-showroom) |
|---|---|---|---|---|
| Bullet 350 Standard | 349cc | 20.2 bhp | Dual-channel | ₹2.00 lakh approx |
| Classic 350 Redditch | 349cc | 20.2 bhp | Single-channel | ₹1.93 lakh approx |
| Jawa 42 | 294cc | 27.3 bhp | Dual-channel | ₹1.98 lakh approx |
| Benelli Imperiale 400 | 374cc | 21 hp | Dual-channel | ₹2.35 lakh approx |
The Bullet 350 sits comfortably among its rivals but continues to bank on legacy, simplicity, and road presence.
Is the Price Hike Justified?
From a value perspective, the price hike for only one variant seems more like a strategic adjustment. Royal Enfield may be trying to better position the Standard variant in relation to the Classic 350 or trim production cost imbalances.
The price hike is not huge, but in a cost-sensitive segment, even small changes can influence buying decisions. Buyers looking at the Standard variant may now find the Classic 350 Redditch variant a better value.
FAQs About Royal Enfield Bullet 350
Why has the Bullet 350 price increased?
Royal Enfield hasn’t given a specific reason. It’s likely due to rising input costs or pricing strategy realignment.
Which variant of Bullet 350 got a price hike?
Only the Standard variant saw a ₹2,798 hike. Military and Black Gold prices remain the same.
Are there any changes in features or engine?
No. The engine, design, and features remain exactly the same across all variants.
Does this price hike affect availability?
No. All variants are still available at Royal Enfield showrooms across India.
Is the Bullet 350 still worth buying in 2024–25?
Yes, especially if you’re looking for a classic design, proven engine, and laid-back ride feel. But compare with the Classic 350 before deciding.
Which Bullet 350 variant is best for value?
The Military variant offers the lowest entry price. But if you want better braking and chrome elements, the Standard is a balanced choice.
Final Thoughts
The Royal Enfield Bullet 350 remains one of the most iconic motorcycles in India. Even with the minor price hike, it continues to appeal to riders who want a retro experience without modern distractions. While the Standard variant sees a small bump in cost, the bike still holds its charm.
If you’re planning to buy one soon, it’s worth visiting a dealership and checking current offers or EMI options. With no new mechanical changes, your decision should rest on styling preference and budget.